Enter your followers, average likes, and average comments to see your engagement rate and how it compares to accounts your size. The math runs entirely in your browser — nothing is uploaded or scraped.
Engagement rate is the percentage of your followers who interact with an average video: (average likes + average comments) ÷ followers × 100. TikTok engagement rates tend to run higher than other platforms, since the For You Page surfaces videos well beyond an account’s own follower base — but the same bracket effect applies: smaller accounts typically post higher rates than large ones.
Smaller accounts (under 1K followers) often see rates of 8% or higher, mid-sized accounts (1K-100K) typically land between 2.5-5%, and larger accounts (100K+) tend to settle closer to 1-1.5%.
TikTok’s For You Page can push a video to far more people than an account’s follower count — views often spike from non-followers who don’t like or comment at the same rate as an engaged following would.
If your rate is already below your bracket’s benchmark, adding followers first will dilute it further. Lifting engagement on your best-performing recent videos tends to help more before scaling follower count.